Why Shoes Are Considered A Necessity For Fashion And...

The evidence of shoes date back to about eight-thousand years before current time but there is a possibility that shoes date back further. Shoes were primarily used to protect the wear’s feet from the harshness of the environment. It was not until much later that shoes became a fashionable item. Only those that were considered privileged or wealthy could afford shoes and used them to define their social class. Now shoes are considered a necessity for fashion and health reasons causing there to be an abundance of brands, size, height, width, color, and designs that are used for different occasion. Shoes come in a variety of styles but can be classified into three main groups: Athletic, Casual, and Dressy. The sporty girls are usual seen shopping in the athletic department for shoes. These shoes have a number of styles, colors, and designs to choose from, so while she dominating at whatever sport she is playing she will have an equally amazing pair of shoes on her feet. Most athletic shoes are specifically designed for physical activities so that the wearer can perform their best. Athletic type shoes includes: cleats, tennis shoes, running shoes, walking shoes, ballet shoes, basketball shoes and any other type of shoe that is used for physical activities. The most common brand is Nike but there are many other brands that provide a number of similar shoes, such as Air Max, Jordans and Under Armour. The shoe brands then break down into categories designed specifically forShow MoreRelatedZappos.Com - the Buying Process Essay examples1991 Words   |  8 Pagesproduct/service I have utilized many times is Zappos.com. I have purchased countless pairs of shoes from one of the largest/origin al online site offering a variety of shoes. Although Zappos currently has a vast line of products, when I began purchasing from them, they were basically a seller of shoes. As with market growth in all aspects of life, Zappos.com has become a seller of many fashion products including: shoes, handbags, accessories, clothing, etc., all associated with the things that create theRead MoreMarketing Plan Nike3380 Words   |  14 Pagesassess all areas affecting Nike’s strategic direction: – Current market situation: detailed consumer and business market segmentation and analysis of market drivers will be undertaken to identify the most valuable target segments and underlying reasons for market entry/opportunity. Specific target areas are evaluated to provide key inputs: product, pricing, retail structures, sales and distribution planning – A review of competition: extensive competitive profiling in areas such as positioningRead MoreMarketing: Meeting Needs Profitably6042 Words   |  25 Pagesproduct in this case is the FitFlop footwear and the objective of alleviating the common foot issues is an ideal solution to customers. Shoes are now basic necessity in people’s everyday life. However, finding a suitable pair of shoes can prove to be a hectic task. It can be assumed that nowadays most active people spend around 12 hours per day wearing shoes. Moreover, according to Chevins amp; Peckham (2010), an average person spends four hours on their feet and takes between 8,000 and 10,000Read MoreInderstanding Consumer Behaviour Towards Luxury Products14749 Words   |  59 PagesMMS -137, Marketing Page 3 Understanding Consumer Behaviour towards Luxury Products EXECUTIVE SUMMARY Studying consumer behaviour enables marketing researchers to predict how consumers will react to promotional messages and to understand why they make the purchase decision they do. Marketers realized that if they know more about the consumer decision making criteria, they can design marketing strategies and promotional messages that will influence consumers more effectively. 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During the two years of practicing the school uniform policy , The schoolRead MoreCase Study : Nike s Global Supply Chain3974 Words   |  16 PagesCase: Nike’s global supply chain Proposed title: The global fashion industry’s perpetual engagement in sweatshop labor for profit maximization and its effect on human rights: a case study of Nike 1.0 INTRODUCTION Corporate social responsibility (CSR) is increasingly becoming a fundamental piece of the corporate world. It has been noted that the role of business is shifting and the expectations of the general public towards role of businesses has shifted. 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It is associated with a number of product lines such as wines, cosmetics, fragrances, fashion, watches, jewellery and retail and with the most prestigious brands in those sectors. Since it conception in 1987, when Louis Vuitton merged with Moet Chandon champagne and Hennessy cognac, LVMH was conceived to be a star group. Its business strategy